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In a long, funny “breakup letter to Facebook,” Eat24 recounted all the reasons that brands are unhappy with Facebook. The biggest complaint: Facebook has changed its algorithms over the last couple of years to highlight more posts by individuals and bury posts from brands — unless, of course, a brand wants to pay for ads to promote its posts.
“Truth be told, your actions make us feel like you don’t respect us. Maybe you think our food-related pick-up lines and sexy tater tots memes come out of nowhere, but we spend a lot of time trying to make people happy,” Eat24 wrote. “What do you do in return? You take them and you hide them from all our friends.”
A Facebook spokesman, Brandon McCormick, posted a response on Eat24’s Facebook page essentially telling the delivery company not to slam the door too hard on the way out.
“We used to love your jokes about tacquitos and 420 but now they don’t seem so funny,” he wrote. “There is some serious stuff happening in the world and one of my best friends just had a baby and another one just took the best photo of his homemade cupcakes and what we have come to realize is people care about those things more than sushi p0rn.”Facebook News Feed Rules Changes Are A Step Too Far For One Business [bits.blogs.nytimes.com]
Maybe Eat24 is trying to hit the top of the news feed the wrong way.
My god, does anyone else feel like we just stepped back 10 or 15 years (or was that minutes?) and this company is complaining about Google algorithm changes?
It's dissapointing spending effort to develop good content when my audience just shrunk.