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Page like ad

how is this valued?

   
4:31 am on Feb 25, 2014 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



What's the difference between using Facebook's paid "Page like ad" versus paying spammers getting likes to one's page?
I don't get this.

Also, was there any kind of comment from Google since this started? From my perspective, why would anyone value likes if they came in this "paid" way?
5:33 am on Feb 25, 2014 (gmt 0)

WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Ads run within Facebook can get people to notice and like your page from the exact audience that your business needs to reach. If your targeting is good, you can reach real customers.

As for spammers, who knows? There isn't much value in buying random likes just for the sake of running up your numbers.
12:15 am on Feb 26, 2014 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Thanks.

Ads run within Facebook can get people to notice and like your page from the exact audience that your business needs to reach. If your targeting is good, you can reach real customers.


But, do they really like it, or it goes automatically in some way? Is it a real like? I don't get it that $5/day can bring 100 or 200 likes that are real.

Also, I read a lot about fake likes, and even a lawsuits going on against FB. This video has caused a lot of online reaction recently:

[youtube.com...]

[businessinsider.com...]

[gigaom.com...]

This last link relates to my questions about if those likes are really "likes" not some kind of automated response that FB creates.
I witnessed that when someone comments onto posted link, the page on that external link gets one more like. That's not real like for me.

For me, running paid ads for likes is like buying likes, and that is like buying links, spam, even if it goes through FB itself only. I still don't get this. I hope that Google simply may discount it, not punish as that would cause a lot of pain to many people.