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Just did a post.In my experience the reach was influenced by a post being shared more than a few times. Being liked seemed to enhance the effect.
I have 29,000+ likes & only reached 150 with the post.
Complete waste of time unless you boost the post by paying.
the question is why?
is this just an ego thing?
user engagement is what is important not raw count of likes.
you need to discuss the actual goals the client has.
@not2easy FB is a waste of time for getting a product/service promoted.