I'm trying to figure out what is more advantageous: having like buttons that all point to the root domain, or all different like buttons for specific pages?
Presumably, if someone "likes" a specific page, they will share this to their friends, and their friends will see what they want them to see.
OTOH, if I point all likes to the home page, I can better control the exposure of the home page across facebook feeds.
So, is there consensus as to how best to do this? Mine is a content-heavy site, with many in-depth articles, which could benefit from page-specific exposure. But...