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A European study out today of teens ages 16 to 18 says they are leaving for other digital haunts such as Twitter, Snapchat, Instagram and WhatsApp.
Facebook is not just on the slide – it is basically dead and buried…Mostly they feel embarrassed to even be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives. [siliconbeat.com...]
Mom and Pop said.......... ?
Skeptics of Facebook’s business model have long pointed to anecdotal evidence that the social network is losing its luster with teens as evidence that the firm will ultimately be unable to justify its $140 billion valuation. Indeed, even Facebook itself admitted last fall that it had lost younger users. “”We did see a decrease in [teenage] daily users [during the quarter], especially younger teens,” Facebook chief financial officer David Ebersman said during a call with analysts.
But it’s always been difficult to gauge exactly what the magnitude of this lost interest has been. On Wednesday, the digital consultancy iStrategy Labs released a study that draws from Facebook’s Social Advertising platform to glean exactly how many young users have left the social network in recent years. The resulting estimates are pretty staggering. According to iStrategy, Facebook has 4,292,080 fewer high-school aged users and 6,948,848 college-aged users than it did in 2011. Check out the data below:
According to iStrategy, Facebook has 4,292,080 fewer high-school aged users and 6,948,848 college-aged users than it did in 2011.
Does that mean it's losing existing users or only failing to acquire new ones in the specified age brackets?
Parents spend the money, so they're relying on kids to bring the parents; but kids won't hang out where their parents hang out for long.
Find Facebook in your local cemetery next to desktop and laptop computers, landline phones, and MS Windows.
It has to do with Trend, to many ads, Privacy issues which the people around the world are more aware of because of Google, Facebook,...just see snapchat.
Almost none of the young people I know use the comparison products you mention.
And they move a lot faster than older people with new trends.