I must say in advance, not a big fan of HootSuite. For a paid service their customer service simply SUCKS and they have a surprisingly primitive FB posting tools. But there are two things I do like about them so I still stick around: #1 they make it easier to post into multiple groups I subscribed to (this is real) and #2 same posts, when delivered via HootSuite, show significantly more "people saw this post" in FB stats (this sounds bogus).
That second HS advantage is what I wanted to ask here: why would it be the case? I don't use Advanced Scheduling, the HS posts are un-styled and look kinda simplistic compared to what I post via Twitterfeed or simply by hand - they don't support link preview and there's neither image nor title to the post. There are almost never any comments or likes on those posts (although my volumes are not high enough to determine if this is not just a coincidence) but there's a guaranteed 20% to 30% more of "people saw this post". in some instances I posted the exact same part of the same RSS via Twitterfeed by mistake and I see about 50 people saw it when posted via TF and 83 on the post via HS. Why?
Is it possible that HootSuite sends some kind of a bot swarm to inflate the stats? I mean, this sounds crazy and I don't exactly understand what would be in it for them, but I don't see a logical explanation to this phenomenon. Does anyone else see this?