Facebook "Page Likes" vs "Page Post Likes"

I don't understand the relative worth?

[jskrewson]

Individual posts on my facebook business page have about 5x the number of "likes" as my business page as a whole.

Does the edgerank algorithm place more emphasis on "Page Likes" versus "Page Post Likes" when determining what users should see my posts in their newsfeed?

It seems to be a lot easier to get post likes assuming the content resonates with your target market. This makes me wonder if the edgerank algorithm discounts them (quite a bit).

Thanks for the info.

[jskrewson]

Been reading more... It appears, unless I am misunderstanding, that the value of a "page post like" for viral effect is only good for seven days, but a "page like" is good forever?

[mromero]

Yes. A FB business page like sticks, as does a like of a page on your website. The latter is far more desirable I think contrasted with someone liking a FaceBook post or page as that is digital sharecropper property.

[jskrewson]

Hmmm, I've got quite a few page likes on my website, but haven't seen any indication that posting to my facebook business page has any type of viral affect centered around the people who pressed the "like" button on my website.

Do you have to do anything special to tie your website likes to your facebook business page?