Hi all, does anyone understand the difference between facebook's Clicks and Link Clicks?
I have an ad that drives traffic to an external URL. It doesn't promote a page.
It has 94 link clicks and 86 clicks
According to the tooltips:
•Link Clicks are the number of clicks on links on your ad or on your page.
•Clicks are the total number of clicks this ad received. If you're promoting a page, event or app, clicks also include page likes, event joins or app installs that came from your ad.
Shouldn't I have more clicks than link clicks?