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Link Clicks vs Clicks on URL Ads

What's the difference between facebook's Clicks and Link Clicks?

4:43 pm on May 8, 2013 (gmt 0)

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Hi all, does anyone understand the difference between facebook's Clicks and Link Clicks?

I have an ad that drives traffic to an external URL. It doesn't promote a page.
It has 94 link clicks and 86 clicks

According to the tooltips:
•Link Clicks are the number of clicks on links on your ad or on your page.
•Clicks are the total number of clicks this ad received. If you're promoting a page, event or app, clicks also include page likes, event joins or app installs that came from your ad.

Shouldn't I have more clicks than link clicks?

1:18 pm on June 20, 2013 (gmt 0)

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I came to Google in search of an answer to the same question and your post is only one that came up on the topic. I don't understand the terminology at all and Facebook seems to have obscured a real explanation. Like you, driving traffic to external URL but in my case clicks are almost double link clicks.
Have you figured out the terminology in the month+ since you wrote the post?
3:36 am on July 15, 2013 (gmt 0)

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Best I can tell is that when someone "Likes" your ad (without actually clicking onto your external URL), you are getting charged. Not far from highway robbery in terms of fairness, if you ask me.

Also, if this is a newsfeed ad, not the right panel ad, they may click on your linked page name (instead of the external URL) and visit your page instead of the URL that you actually wanted to promote. Still a highway robbery although in this case there's at least a chance that they will like your page (though, again, this is not what you thought you are paying FB for). Perhaps page like is also worth something ....