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Autoplay video ads may be coming to Facebook's news feed

   
3:29 am on Dec 19, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Autoplay video ads may be coming to Facebook [news.cnet.com]'s news feed within the next six months, according to [an ad agency].

These video ads are supposedly scheduled to hit the desktop version of the social network first, then could be rolled out to mobile. According to [the ad agency], the ads will most likely play 15 seconds, could be targeted to certain users, and may even have an auto-audio function. On the desktop version, the ads are expected to get users' attention by expanding out of the site's news feed into the left and right columns.

I understand the need to make money, I even keep ABP disabled on Facebook because their ad formats are fairly tame, but how far is too far when it comes to intrusive ads?
4:19 am on Dec 19, 2012 (gmt 0)

WebmasterWorld Administrator mack is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Ooft don't think I could stomach that, especially if they contain audio. Auto playing anything is BAD its like a throw back to 1999.

Mack.
1:21 pm on Dec 19, 2012 (gmt 0)

5+ Year Member



Pure link bait.

according to [an ad agency]

Says it all.
4:16 am on Dec 20, 2012 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



It may be link-bait, but enough people are discussing the possibility in the media, so I hope they get the message. Auto-play video ads, particularly with sound, would be a very bad idea...That would be a shark-jumping moment for them.
3:18 pm on Dec 20, 2012 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Terrible idea.
 

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