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Autoplay video ads may be coming to Facebook [news.cnet.com]'s news feed within the next six months, according to [an ad agency].
These video ads are supposedly scheduled to hit the desktop version of the social network first, then could be rolled out to mobile. According to [the ad agency], the ads will most likely play 15 seconds, could be targeted to certain users, and may even have an auto-audio function. On the desktop version, the ads are expected to get users' attention by expanding out of the site's news feed into the left and right columns.