Autoplay video ads may be coming to Facebook's news feed

[GaryK]

Autoplay video ads may be coming to Facebook [news.cnet.com]'s news feed within the next six months, according to [an ad agency].

These video ads are supposedly scheduled to hit the desktop version of the social network first, then could be rolled out to mobile. According to [the ad agency], the ads will most likely play 15 seconds, could be targeted to certain users, and may even have an auto-audio function. On the desktop version, the ads are expected to get users' attention by expanding out of the site's news feed into the left and right columns.

I understand the need to make money, I even keep ABP disabled on Facebook because their ad formats are fairly tame, but how far is too far when it comes to intrusive ads?

[mack]

Ooft don't think I could stomach that, especially if they contain audio. Auto playing anything is BAD its like a throw back to 1999.

Mack.

[bhonda]

Pure link bait.

according to [an ad agency]

Says it all.

[bill]

It may be link-bait, but enough people are discussing the possibility in the media, so I hope they get the message. Auto-play video ads, particularly with sound, would be a very bad idea...That would be a shark-jumping moment for them.

[Tropical Island]

Terrible idea.