Best Facebook Marketing strategy?

FB users love my store

[Tonearm]

Facebook users really love my store. I have a Facebook page with an inordinately large number of likes, but otherwise I'm not doing any Facebook marketing and I think I'm missing the boat. I tried Facebook Ads at least a year ago but it didn't deliver ROI. Are FB Ads my best bet and I should try them again? FB Offers would be difficult because my margins don't really allow for discounts. Are there any other options?

[mastermind1212]

I dont think any other option beside this. FB ads are really good in my opinion.

[latha]

Keep a good posting strategy

Post updates in your industry, quizzes, create interaction. Usually quizzes are very good. Run a Contest and promote via Facebook Ads.

We can decide on a better strategy based on what your customers want and what your product is.

[Aaron99]

Aha, I don't think there are any alternate..for ROI from FB.
where as you can try for free with these ways..
::>> images, videos content, offers etc.. post regularly to engage with fans and approach to newer.

[Tonearm]

Run a Contest

I really like this idea and I think it would work extremely well in my niche. I'd like to have customers post photos of our products on our FB page and pick the best photo every week or month and award a prize. Are there any legal issues or other issues I need to consider before doing this? I haven't run a contest before.

[Tonearm]

Keep a good posting strategy

Is there a good way to post new products to Facebook, Twitter, and Pinterest with a minimum of effort?

[latha]

Tonearm,

Facebook Contests work really well. Facebook has rules which says no Facebook property can be used to launch or run a contest - means the facebook page, the comments.

You need to use a third party app or create a contest on the facebook tab.

I have seen many companies using the facebook page and running contests (not the tab which is allowed).

I am not sure when they will get into trouble. I am using an app for my clients.

[Tonearm]

It sounds like contests are allowed if they are in a Tab or App. Can you tell me what is the difference between a Tab and App and which you would recommend I use?