Welcome to WebmasterWorld Guest from

Forum Moderators: not2easy

Message Too Old, No Replies

Facebook Starts Testing Mobile-Ad Network

5:22 pm on Sep 19, 2012 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
votes: 704

Facebook said today it will start testing ads on third-party mobile apps, launching what is essentially a mobile-ad network that could become a significant player in the mobile-ad market, expected to grow to $4.4 billion in the U.S. in 2013, according to eMarketer.

The company is working with an undisclosed number of ad exchanges to deliver the ads on iOS and Android devices for its advertisers, who can still target using Facebook's array of options such as age, location, education and interests. Facebook Starts Testing Mobile-Ad Network [adage.com]
Facebook spokeswoman Annie Ta declined to say which advertisers are participating in the new test, but noted that the ads will be designed to drive specific actions on mobile phones, such as visits to a mobile website and app installs.

Earlier story
Facebook Launches New (Beta) Mobile Ads For Developer Apps [webmasterworld.com]
6:00 pm on Sept 19, 2012 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 22, 2004
votes: 0

Maybe someday there will be a real alternative to adsense.
8:25 pm on Sept 19, 2012 (gmt 0)

Preferred Member

5+ Year Member

joined:Jan 6, 2011
votes: 5

and app installs.

I think its a little unnerving how quick people are these days to install a program on their mini-computer. I know these have to be approved in some kind of ecosystem, but as available apps grow in number it seems this will be more and more dangerous.

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members