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Facebook cracks down on fake "Likes"



2:07 pm on Sep 2, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

(Reuters) - Facebook Inc is weeding out fake "Likes" on its social network that are being caused by spammers, malware and black marketeers as it strives to maintain credibility as an advertising platform.

Facebook said the number of Likes, or endorsements by users, on corporate pages is likely to drop by less than 1 percent, on average, after the crackdown. [uk.reuters.com...]

Here again is the unlikely low number of 1% of "undesirable" likes -- like they had 1.5% of fake accounts. Would they even bother to attempt to clean it up if the numbers were that low? I'm guessing if they have decided to tackle the problem it's because it is a much higher percentage than 1%. "Ooooh the problem isn't as bad as you've heard but we'll tidy it up anyway" type of PR.

I imagine this will not be an easy chore to tackle either in trying to identify it all.


10:56 pm on Sep 3, 2012 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Another article about this
Companies do take social data like Likes seriously in making business decisions, and that kind of personal involvement is Facebook's key selling point to advertisers. If shareholders are to recoup the money they splashed on Facebook's IPO, they will need firm data to sell around. Facebook's move suggests there's still a lot of work to be done.


I would suggest reading the comments, particularly that of a poster with the "nick" of cap'n ..IMO sums up facebook..and unfortunately probably is correct, vis a vis the banking "investors" and their "bailout"..when it eventually is revealed, "who bought shares" at the IPO, and with whose money..

brotherhood of LAN

11:10 pm on Sep 3, 2012 (gmt 0)

WebmasterWorld Administrator brotherhood_of_lan is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

I'd hate to be the one to clean up that mess.


7:23 pm on Sep 15, 2012 (gmt 0)

5+ Year Member

There are any people offering to sell you 5,000 likes.

So I'd say that its much more than 1%.

Then they need to clean up all the under 13's

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