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(Reuters) - Facebook Inc is weeding out fake "Likes" on its social network that are being caused by spammers, malware and black marketeers as it strives to maintain credibility as an advertising platform.
Facebook said the number of Likes, or endorsements by users, on corporate pages is likely to drop by less than 1 percent, on average, after the crackdown. [uk.reuters.com...]
Here again is the unlikely low number of 1% of "undesirable" likes -- like they had 1.5% of fake accounts. Would they even bother to attempt to clean it up if the numbers were that low? I'm guessing if they have decided to tackle the problem it's because it is a much higher percentage than 1%. "Ooooh the problem isn't as bad as you've heard but we'll tidy it up anyway" type of PR.
I imagine this will not be an easy chore to tackle either in trying to identify it all.
Companies do take social data like Likes seriously in making business decisions, and that kind of personal involvement is Facebook's key selling point to advertisers. If shareholders are to recoup the money they splashed on Facebook's IPO, they will need firm data to sell around. Facebook's move suggests there's still a lot of work to be done.