Heavy Facebook advertising in Asia

Lots of advertising through adsense on my (and other) sites

[graeme_p]

When I look at my (investment related) site from an South Asian IP address I see LOTS of ads for Facebook. I see vyry few when I use a UK IP. I have seen the same on other sites.

It may just be that Facebook is one of the few advertisers advertising globally, so their ads show where Adsense rates are low, rather than that they are targeting the region.

That still leaves me asking why. I suspect a desperation to be sure user numbers keep growing until those who have agreed not to sell immediately post-IPO (Facebook as a shorter period than most for this) get a change to sell.

[dertyfern]

IP of what country? adsense isn't doing you any good these days.

[graeme_p]

A Sri Lankan IP. I doubt FB are aiming at Sri Lanka in particular, so they are either aiming at the region, or just buying ads where ever its cheap.

[graeme_p]

I also have been seeing lots of TV ads on Indian channels for Facebook and for Google Chrome.

[Digmen1]

Or maybe they think they have saturated the western countries and want to get more members from developing countries.

I see lots of Asian tourists here in NZ that use Facebook.

[anallawalla]

Somewhere it must make sense for FB to show more "users" in South Asia?

[graeme_p]

@digmen, exactly the sort of lines I am thinking on.

They need growth in numbers to justify the valuation, and developed countries are saturated, but, user growth on lower income regions does not translate into the same level of revenue growth as they would get from rich country visitors.