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Survey: Facebook Ads Don't Influence Most Users

     
1:35 pm on Jun 5, 2012 (gmt 0)

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Survey: Facebook Ads Don't Influence Most Users [reuters.com]
Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars.

The online poll also found that 34 percent of Facebook users surveyed were spending less time on the website than six months ago, whereas only 20 percent were spending more.

2:07 pm on June 5, 2012 (gmt 0)

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I am not surprised. And it will not surprise me if they eventually start charging for business pages which, personally, I do not have a problem with.

Marshall
5:39 pm on June 5, 2012 (gmt 0)

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The answer lies in Search for FB.
7:21 am on June 6, 2012 (gmt 0)

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Maybe it's just me, but I'm completely ad-blind when I'm on an SNS like Facebook. It's not where I go to be advertised to in the usual way. Now, if a company makes an intriguing business business page, and gives me information I'm interested in, then I'll look at that. What I won't look at are ads pushed into my stream or sidebars. Essentially, they're doing it wrong.

I like Marshall's idea of paid business pages instead. That makes sense on a number of levels.
11:11 am on June 15, 2012 (gmt 0)

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I think that's the true which everyone knows now
2:26 am on June 23, 2012 (gmt 0)

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Maybe it's just me, but I'm completely ad-blind when I'm on an SNS like Facebook. It's not where I go to be advertised to in the usual way. Now, if a company makes an intriguing business business page, and gives me information I'm interested in, then I'll look at that. What I won't look at are ads pushed into my stream or sidebars. Essentially, they're doing it wrong.

I like Marshall's idea of paid business pages instead. That makes sense on a number of levels.

How will you know that companies such as mine has a business page if there no adverts to it ?

Are you going to sit down each day and search for business that have Facebook business pages ?
4:25 pm on June 25, 2012 (gmt 0)

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I think that a business page might be the answer as well.
9:35 pm on Aug 17, 2012 (gmt 0)

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Its OK for big well known brands to pay for their business page.

But how is XYZ Antiques from Cornwall going to get people to know that it has a Business page ?

And how often are people going to want to go to a business page ?