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Pizza Delicious Bought An Ad On Facebook. How'd It Do? [npr.org]
The campaign cost them $240 — almost $1 for each new Facebook fan they got from the campaign.
"Is that feeling of exhilaration worth $240?" Michael said. "I don't know — hopefully that translates into new business."
After a long night of asking every single customer where he found out about Pizza Delicious, not one said it was through Facebook.