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Users will now see these adverts, which appear in the form of ‘stories’ or posts about a product, in their news feeds labelled as ‘featured’.
Marketers can only pay for these adverts to appear in a user’s feed if the user has already ‘liked’ the page. And the advertiser does not have the option to add its own additional message once the post is live.
Facebook is rolling the initiative out around the world and it has already started in the UK.