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Understand FB traffic

     
3:17 pm on Jun 14, 2011 (gmt 0)

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I'm new (yes late starter) to using FB but I'm trying to get my head around there traffic reporting / view insights

When looking at this it shows the total post views - does this log my details when clicking on FB ? if so is there any way to block my browser? so it only shows traffic rather than me clicking on FB

Cheers
7:09 am on June 15, 2011 (gmt 0)

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anyone have any ideas?
7:44 am on June 20, 2011 (gmt 0)

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I just added a Facebook page_id meta tag to the homepage of one of my sites that I also setup a Faceobok page for last week to play with something else, ("#######..." is the id of the facebook Page I setup).

the tag:
<meta property="fb:page_id" content="#############">


Here's what I got for stats, (um, err.. "insights").

Share Story Impressions ... 11,530
Share Story Clicks ............ 35
Share Story CTR ............. 0.30%

I also browsed some demographics, (e.g. gender, age, etc).

That's all I know after spending a 1/2 hour playing.

Don't know if they counted me in the impressions -- so I'm going to leave the page alone for a day and see ow the numbers change to make sure I'm NOT in the mix.

I'm willing to play along... let's see what we can figure out.
9:34 am on June 20, 2011 (gmt 0)

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Fantastic CTR isn't it. And that's from presumably genuine "likers"; you'd expect it to far out-perform paid ads. What a waste of time.

I don't understand the connection between a "website page" (domain root with OG mark-up and accompanying like button and "admin page") and "fan page"... I made a fan page, which is publicly viewable, then the website itself like buttons made an "admin page" which looks exactly like a fan page but doesn't seem to be publicly accessible. Since the fan page is just the front for the website on Facebook, it seems to be they should be merged so that likes on the one count for the other.

I thought that's what the page-id property was for but adding it didn't change anything for me, the new 'admin page' that looks like a fan page is still not publicly viewable. Bizarre. I suppose with the pathetic click-thru results it's not worth wasting time on.
10:37 pm on June 20, 2011 (gmt 0)

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I was selling anything -- the site I connected to FB is a community website for a town.

I would think a page selling something that promoted a deal through FB could do better on CTR, e.g.-

"20% Off to our Facebook friends, visit our website for details"
 

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