I don't know a great deal about social media marketing, so this might be a basic question. Anyway, here it goes -
Is there a way to moderate all posts and comments on your brand page? I'm sure there must be some because otherwise its very easy for anyone to post multiple negative comments about the brand impacting the brand image. Do all major brands do it? I was surprised to see that a big brand here would let me post anything on its page...I actually did that as I was frustrated with their services!
In cases where you are promoting several offers or are putting up quizes, contests, etc to engage with your audience, does it still make sense to moderate; is it feasible..I'm guessing it would require a lot of man hours!
Then again, would you only want to have all the likes and positive comments on your page? Is the purpose of the page to only promote? Isn't it to help out customers as well?
On another note, a user is required to like/follow a page before he can comment or post something. And I've seen a lot of marketeers judging the campaign performance by the number of likes, followers on their page? In my case, I only 'liked' the page because I wanted to post about my dissatisfaction with the brand. I'm sure a lot of people do that. So, how good a practice is it to measure your performance on these numbers as these people surely don't 'like' your services. I hope this made sense! Anyway, as I said, this would be really basic I suppose; possibly the first few questions you'd have when starting with a social media campaign. But do let me know your thoughts!