Like button and pages in detail

[seoholic]

I try to understand the Likebutton and Facebook pages in depth before starting to use Facebook on my site to avoid beginners misstakes I maybe will never be able to fix.

I created a test account and 1 official page and 2 community pages yet.

1.
http://graph.facebook.com/?id=http://www.example.com
My site has 50+ shares in this graph view although I don't use Facebook yet.
What happens if I become admin of this page by clicking the Likebutton showing 50+ likes?
Do I get a community page or an official page?
Do I have to choose a vanityurl for this page instantly or can I choose a name later?
Has the page already a name I can't change (maybe my domain name?) and would make public because it has more than 50 likes?

2.
My buttons are targeting 1 community page by default and I don't know how to create a button for the other community page.
How do I create a button for a specific community page?
How do I create a button for a specific official page?

3.
What are the advantages and disadvantages of community pages and official pages?
"If it becomes very popular (attracting thousands of fans), it will be adopted and maintained by the Facebook community."
As I understand it, only community pages and groups can send messages to their fans/members. I also read about Facebook prohibting the ability to send messages and edit some parts of the pages when you attract a growing number of people.
I am afraid to do all the work and then lose my page to Facebook.

[edited by: tedster at 11:25 pm (utc) on Jan 23, 2011]
[edit reason] I expanded the example link [/edit]

[Tommybs]

1. Just for clarification, have you actually created this page? You can't become the admin of it by clicking like. You either created it and are the admin or someone else created it. If this is on an external site you will need to make sure you set-up the open graph tags correctly [developers.facebook.com...] You don't have to choose a vanity url right away, but you cannot change it once you've chosen it!
I'd choose an official page personally, if it's your own site why would you want it owned by the community page?

2. The like box plugin is used to prompt users to like your facebook page from external sites. Go here [developers.facebook.com...] and you can find more information. This will let you enter the url of your facebook page so users can click it to like

3. Community pages can eventually get taken over as far as I understand it and they also have a limit on the number of people you can message. You could use the wall of an official page to communicate messages to your fans, or you could create a custom app that asks users for their email address and email them directly.

Sorry if my answers seem a bit vague, but I'm struggling a bit to understand exactly what you want to achieve with all this.

[seoholic]

Thank you, very helpful.

I was extremely confused by the poor documentation before and "learned facebook" for days, but now I understand the system and found tons of inspiration during my learning process.

1.
Yes, I created my final official page.

I would like to use a community fb page (in addition to my official fb page) for a non-fake viral campaign. Imagine "Free widgets" instead of "Widget production". I need the authority of my website to start the project in rl and am therefore unable to create another website with an own official fb page. I guess I am not allowed to use "Free widgets" as official fb page name as long as it isn't my websites name.

2.
Works also fine with simple Like buttons. Why do they send you directly to the Likebox?

3.
Indeed you have be creative when you are admin of a community page. Send them to groups, your official page or your website or get their Emails or do some blackhat stuff.

[Tommybs]

1)Hey, although the like button will work, the Open Graph tags would likely incorrect for the actual website you're serving them from. The like box allows you to prompt users to like your facebook page on an external page, but will also allow you to put the standard like button on your site pages. e.g so someone could like "My Widgets" facebook page but they could also like "Big Yellow Widget" on your actual website. There are other ways to accomplish this using iframes and stuff but IMO this was the simplest implementation. Each to their own though!
2) This is a tricky one and would require you to thoroughly read all the terms and conditions. I don't know if "Widgets" is a trademarked term. Otherwise why would there be an issue with you creating a page "Free Widgets". You'd still be in charge of the page and it could still be related to your website. One point I would raise though, is why would you want a 2nd page? Why not use a custom tab on your main page. This keeps all your customers on one page and not spread onto many, and this is something I have even heard Facebook advise doing. However I know there are always exceptions.
3) I agree you have to be creative, but I would stress do not use any blackhat methods. When you're found out it will destroy your credibility, get your pages removed and most likely your account banned, meaning you no longer have access to those customers.

[seoholic]

Thanks for your support again...

1.
"Open Graph tags would likely incorrect for the actual website you're serving them from"
Why would there be different tag in the Open Graph only because I add a Likebutton poiting to my fb page? The like function works fine although I test both buttons on my website at the same time. I can't find the problem.
2.
Technically I could register the "Free Widgets" keyword domain and set up an official fb page. But I don't want to promote another domain. And if I don't mention this second domain on the "Free Widgets" official fb page, it is getting risky again because for me this seems to be an abuse of the system and I suppose that this page or my account will get deleted.
I don't want to use a fb official page tab because you can only like the fb official page as an entity. Once you liked the fb official page, you can't like a tab. I want them to like a "Free Widgets" page and to send them "Free Wigdet"-related news. Not everyone liking my website is interested in "Free Widgets".
3.
It depends on many factors. Sending 10 automated messages/invitations a day won't be a problem. Sending 10k would get me banned instantly...

[Tommybs]

1) Ok if it works then I guess it's fine!
2) You could set-up a page on your current website called "Free-Widgets.html" and add the correct graph tags on there and then create a like button on your FB Page Tab that references that. The link/url could either point them to the page tab or the external page. Or set-up a subdomain
3) I'm not sure sending 10k of emails would get you banned...PROVIDED the users have signed up to receive those emails. I'm saying avoid any black hat methods or anything that could look like spamming your users, even excessive wall posting and clogging up their facebook stream makes a lot of people angry.

Good luck!