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Facebook Like button increases conversion?

Facebook Like button, website conversion

     

DirigoDev

3:27 am on Dec 14, 2010 (gmt 0)

10+ Year Member



I have a rich content site that sells a number of products. We've recently deployed the Facebook Like button in some content directories. Since we have lots of traffic, the number of likes grew quickly (e.g. 300+ likes inside of 10 days). In a simple A/B test we're seeing a ~20% increase in conversion on pages with the Facebook Like button (the test is significant with over 1.5M visits and well over 1k sales). As the test continues, the results are getting stronger. Simply put, unique visitors that see the Like pages convert 20% higher. Anyone else seeing similar results?

jamie

6:38 pm on Dec 15, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hi,

that's very interesting. we are trying to do the same but are out of selling season at the moment, so no results to test so far.

couple of questions:

what format for the like button do you use? do you show the number of likes next to it and/or pictures of people who have liked that page?

is the like button for your site in general or for each individual product?

cheers
 

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