URL For My Facebook FanPage

Who do I set it?

[nmfam]

I created a Fan Page for my company's brand. I now want to set the URL to reflect the bran (facebook.com/mybrand/). But apparently it infers this from a username? But only a personal profile can have a username, and a brand isn't suppose to have a profile ... so now I'm all confused. :(

How am I suppose to set the URL so that it reflects my brand?

[tedster]

Does this thread answer our question? [webmasterworld.com...]

[nmfam]

Hmm - sort of ...

This provided link leads to a Facebook link for setting up the username of a profile. So I guess I must setup a *personal* profile and redirect my *personal* username to the *business* fan page?

Ok so I tried to do this and it tells me I cannot:

"{mydomain}.com is not eligible for a username at this time. In the future, Families.com will be able to set a username. Learn more...."

...and of course the "learn more" just dumps me into the generic FAQ page with no lead to where this more info supposedly is.

I feel like I'm missing something - isn't this a super common thing these days? Why is it so freaking hard? What am I missing? :(

[nmfam]

Still trying to figure this one out ... is a corporate fan page really suppose to be owned by an individual? I tried again to rename the profile that owns the fan page, to match the company name - and was warned that if I do that, they'll permanently block me from using Facebook.

Confusing. What is the proper use pattern for a business when setting up a fan page? Who owns the fan page? And what if a consultant sets it up for a business - does the consultant then personally own the fan page?