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Is Facebook a viable means of finding business though paid ads?

7:17 pm on Nov 10, 2010 (gmt 0)

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Are Facebook PPC ads a worth while investment? Or does it depend on the industry?

I can see where, for instance, wedding planners could do well on Facebook, but not computer repairs perhaps?

Does it really matter that your ad gets 10 million impressions a month, but only a handful of clicks? Is that a worthwhile investment in getting business? Or is it more a case of just advertising your company name?

Are people getting more ad-savy now and avoid adverts and go back to using a search engine or asking their friends?

Are companies that advertise a guarenteed so many thousands of impressions a waste of space?

For me, in response to my own questions.
Yes it does depend on the industry and some industries could not live without FB whereas some others could see little return for investing in FB ads.

Its a tricky one, how can you know people actually see the advert rather than it just shown on that page and not been viewed at all?

Users been more ad-savy - im not so sure, i havent really studied much into this. I personally avoid ads - i have adblock installed.

And yes those companies are a waste of space, see the point above about people viewing/not viewing an ad.

Anyone else got any further thoughts or information to share? I'd like to hear them.

And importantly, the original question - Is Facebook a viable means of finding business through paid ads?
6:17 pm on Nov 20, 2010 (gmt 0)

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Of course it is, because FB traffic is laser-targeted.
Go to: [facebook.com...] and see it for yourself.
However FB click is expensive, so search popular forums to find people who sell vouchers, 50$ voucher goes for 3-5$.
2:36 am on Nov 21, 2010 (gmt 0)

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WebmasterWorld Senior Member billys is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Of course it is, because FB traffic is laser-targeted.

Yeah, just like a local newspaper... Interesting. I could see that working for very specific news. For example, a political advertisement. I'll have to remember that.
8:11 am on Nov 21, 2010 (gmt 0)

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WebmasterWorld Administrator anallawalla is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I am not sure about laser targeting. Try to build an ad (won't cost anything) and look for married females 13-17. In Australia, at least, the number of people claiming that status is too large to be true. I know a few people who like to enter fake demographic data.

The ads I see are not relevant to me so I have developed ad blindness in FB. I agree that it might work for products aimed at young people, e.g. wedding related.

I have had an ad running for 3 months so far without a single click. I guess it could be worse if I had hundreds of clicks and no conversions.
8:34 am on Nov 21, 2010 (gmt 0)

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laser targeting

Yea, bet there's plenty of 17 yr. old lower middle class boys whose 'interest' is 2011 corvettes.

I'd rather be targeting SE's searches looking to buy that car...