I have a very active chatting website, and i have a small space at header to add a: Share or Like button on the page.
I already added a share button there, and we got 10 K shares for one of our website pages ( in 10 day), and we are getting about 200 - 300 referrals daily from facebook.
Our chat is an application on facebook too, with an application profile page, where we post instructions and information, how to register and use chat blah blah.
Do you think it will be better to add a like button to our application profile page? better than the share button?
Please note the following:
1- I know i can make a test and see, but im asking about long term which will be better?
2- its not a priority to get more application users, we prefer they come to visit the website.
So in the long term, which will be showing longer and bring more referrals, sharing an external web page, or the application page? especially im not sure what are all pages showing:
User X Like Page Example.com
User X like Application profile Page.
and if likes on a local facebook page show in more spots on users profiles, and stay there for longer time.
* I got the idea to ask when i found our application page got a back-link from a user page showing all applications he liked before!
Sharing your experience is highly appreciated
Thanks in advance.