We started a fan page for our B&B & used an ad to get fans.
With a little experimentation we decided to stick to the national market (because of CPC) & now have over 6000 fans at about 2 cents a click.
We publish a news or update post every week to 10 days & get great response.
You have to be careful to filter your market especially age parameters and not post too often which results in deletes.
[edited by: tedster at 7:01 pm (utc) on Aug 5, 2010]
[edit reason] moved from another location [/edit]