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Turning Facebook Visitors into Fans

     
5:46 pm on Aug 5, 2010 (gmt 0)

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We have a fb page for our organisation, though we have 38000 visitors per day for our website , the fans count to only 4000.

Could it be because of 6 updates on the fb page per day. I need to improve the stats for my fb page . Any suggestions

[edited by: tedster at 6:42 pm (utc) on Aug 5, 2010]
[edit reason] moved from another location [/edit]

7:49 pm on Aug 5, 2010 (gmt 0)

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I have found that running an Advert ad for the fan page helps. I'm adding a couple of fans every day on average. Summer is slower, since after independence day but now it's picking up
7:53 pm on Aug 5, 2010 (gmt 0)

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I find that too many updates will turn off your fans. 6 updates per day might be a little high. Perhaps you might try an experiment, cutting back to only 3 updates per day (morning, afternoon, evening).
9:53 pm on Aug 5, 2010 (gmt 0)

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we run one batch of updates a week with 5-6 postings
8:42 am on Aug 6, 2010 (gmt 0)

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All the updates are done at a single time, through RSS.
If an intro is included in the landing page, will it help
10:22 am on Aug 6, 2010 (gmt 0)

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If the updates are done via RSS would you say they are personal - or are they more along the lines of press releases/news?

I have run several FB groups/accounts and I find the only way to get a better level of interaction and more members is to personalise the whole experience and interact with the members... ask questions, run competitions, post relevant topical news stories...
11:56 am on Aug 6, 2010 (gmt 0)

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Hi Craig,

Thx for ur input. Ill try to start competitions in my FB Page
4:47 pm on Aug 6, 2010 (gmt 0)

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personalise the whole experience and interact with the members.

Yes, that is the kind of activity that puts the "social" into social media.

For site owners who have been strongly involved with getting convevtional search engine traffic, it is a different mode of operation. But it is a very human form of marketing and I feel it's a delightful marketing change from having a single-point focus on tweaking pages and getting backlinks.
12:29 pm on Aug 7, 2010 (gmt 0)

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We always answer any questions posted to the fan page as soon as we can, put our site url in the answer & always sign our names.

We do one update or news post a week to 10 days.

Any more than that results in deletes.
4:52 pm on Aug 7, 2010 (gmt 0)

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Agree with updating in moderation and making it personal. Just reached 700 fans today for a niche site that gets less than 1,000 daily pageviews. Zero ad spending.

Updates generally less than 3 times a week. On rare occasions more than once a day when there is "news" - No need to be in their face all the time.

I do check the page every day to answer questions, it would be an improvement if FB would allow page admins to subscribe to receive update notifications.
6:13 pm on Aug 7, 2010 (gmt 0)

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No of Fans , is it proportional to the region we target with