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At any rate... I'm thinking that if the difference between 68 and 69 means less people buying, it's maybe not worth the extra buck. Or maybe I'm over-thinking it. Just curious what other people feel about this kind of thing?
Traditonally the $0.95 is accepted by the consumer. We use to price products at $ 10.00 and $9.99. The $9.99 sold twice as much as the comparable $ 10.00.
Just 1 cent less and we doubled the sales. Consumer hear/see the $9 in a $9.99
price and the $10 only in a $10.00 price. Go figure!...KF
The $99 price tag outsold the original $95 tag but a factor of 2.
The $97 price tag outsold the original $95 tag buy a factor of 5.
I havenít looked into this too deep, but this might only work with a certain type of product and target audience. Probably mostly the ebook 'work from home', 'get ritch online', 'seo' types.
I also read that $9.99 vs $10.00 mostly works in America and not in the rest of the world. I think it was compared to Germany in the article.
[edited by: TowerOfPower at 9:30 pm (utc) on July 27, 2008]
$9.95 verse $9.96
Take a look at the above, and then take a look at it again, see how you're kind of comfortable with the 9.95... You look at it very quickly, but when you move on to the 9.96 you pause on it.
Maybe I've been psychologically conditioned to accept the odd number since this is what I see most often. Other cultures will respond differently.
[edited by: TowerOfPower at 9:30 pm (utc) on July 28, 2008]