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Now I have a customer who needs a storefront, so I need SSL on it. My hosting provider is saying adding SSL will run me $250 / year.
1. Is that way too much money?
2. Some big outfits suggest a "Shared SSL Certificate". Is that sensible?
3. Do you know a good (read that reliable, responsive, tech support speaks English and knows SSL from FTP from an iPod) hosting company you've worked with for secure sites? (Sticky mail if you do, please.)
As far as that goes, I'm a big fan of letting the big guys do the market research. Just look at the sites of the big guys in your niche. Do they even display the SSL companies logo? Do they make a big deal out of the secure connection?
You'll also need to check with your payment provider, some like Google Checkout won't accept a lot of SSL's.