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Have you ever wanted to register a domain only to find that it is already
registered by a third party?
Often, the only option is to attempt to purchase the domain, but
determining the necessary budget and likelihood that the owner will
be willing to sell can be a challenge. Domains are intangible and little
How then do you determine what a domain name is worth, and more
importantly, the amount of money someone is willing to sell a domain for
(provided they are even willing to sell)? Domain values and willingness to
sell are based on a number of factors, many of which are subjective. Seller
profiles run the gamut from individuals and small businesses (who may
have no idea what a domain is worth), to largescale domain speculators
who view their domains as a lottery ticket. When assessing a domain, a
number of different criteria should be considered in order to provide a
comprehensive look at the possible value of the domain
When assessing a domain, understanding the current owner’s profile is essential in
predicting their willingness to sell as well as gauging the expected asking price. Often,
an educated guess on the likelihood of purchasing the domain and general price range
based on ownership is made.
Owner profiles vary depending on organization size and motive. For instance, many large scale
and well-known domain speculators are unwilling to sell below certain thresholds,
which are often higher than the reasonable market value, while others have prices that
are aligned at, or below, market. Sellers have varying temperaments and approaches on
how they respond to inquiries and offers.
When a domain is held by a small business owner or individual, it is important to research
their motivations for registering, as well as who they are and the extent of their business
ventures. For example, through research, it may be determined that the owner has a
business that matches the domain name. From there, additional research can inform a
buyer if the business is still viable and how integral the domain is to the business so that
negotiations start from an informed position.
Leveraging information about the owner is often the most important factor in
determining whether or not to pursue a domain and in setting an appropriate budget.
your involvement in the domain aftermarket has been somewhat limited.
When a domain is held by a small business owner or individual, it is important to research their motivations for registering, as well as who they are and the extent of their business