Top-level domains are the letters after the dot, like .com, .uk, .biz, or .mobi. Since 2003, hundreds of new top-level domains have come onto the market, and there has never been more choice for domain name registrants. But apart from choosing a name that sounds right and is easy to remember, a domain name registrant should also consider the policies of the registry that operates the domain, and those of the registrar that sells it to them.
avoid registering in a top-level domain that offers special rights and procedures to brand owners, that could result in your domain name being wrongly taken away or could embroil you in dispute settlement proceedings.
we draw attention to the policies of registries Donuts and Radix that have established private deals with the Motion Picture Association of America (MPAA) appointing it as a "trusted notifier" to initiate a registry-level take down of websites that it claims are engaged in extensive copyright infringement.
This probably means you'll want to think twice about registering in any of the newer global top-level domains (gTLDs), which provide brand owners access to a privately-run Trademark Clearinghouse that gives them veto powers that go far beyond those they would receive under the trademark law of the United States or those of most other countries.
For example, under U.S. trademark law, if a trademark applicant sought to register an ordinary word such as smart, forex, hotel, one, love, cloud, nyc, london, abc, or luxury, they would have to specify the category of goods or services they provide, and protection for the mark might only be extended to its use in a logo, rather than as a plain word. Yet each of the plain words above has been registered in the Trademark Clearinghouse, to prevent them being used in any of the new gTLDs without triggering a warning to prospective registrants about possible infringement.
This applies regardless of whether the planned usage covers the same category of goods or services as the original trademark—indeed there isn't even any way for the registrant to find out what that category was, or even which country accepted the mark for registration, because the contents of the Trademark Clearinghouse database are secret. And since 94% of prospective registrants abandon their attempted registration of a domain after receiving a trademark warning, this has a drastic chilling effect on speech.
