Full Member from CA
joined:July 2, 2003
Wal-mart paid USD $9 million
for the Shoes.com domain name
in a bankruptcy auction, see the blog post at the link below (which also contains links to copies of the supporting bankruptcy court documents):
The transaction also included a few other relatively worthless domain names, TMs, and social media accounts (all listed in the court documents), so clearly the elite Shoes.com domain name was the asset Wal-mart was buying.
Those who assert that exact match domain names are "dead" should reassess their thinking.