Wal-mart paid
USD $9 million for the
Shoes.com domain name in a bankruptcy auction, see the blog post at the link below (which also contains links to copies of the supporting bankruptcy court documents):
[
domaininvesting.com...]
The transaction also included a few other relatively worthless domain names, TMs, and social media accounts (all listed in the court documents), so clearly the elite Shoes.com domain name was the asset Wal-mart was buying.
Those who assert that exact match domain names are "dead" should reassess their thinking.
