Naming conventions for new .keyword domains

[bill]

I know that several companies purchased .keyword domains recently. However, I haven't seen any in use in the wild (i.e. marketing). I'm wondering how they're going use the keyword domains to name their websites, e-mail, and other internet facing properties.

One early example given was the idea that a company like Canon, who were early adopters of the new gTLD plan, could use something like http://canon for their website. Just like an AOL keyword people could just type "canon" into their browser and reach the site. Has anyone seen evidence that any of the early adopters are doing this?

I'd be interested to see how big corporations are going to use these domains. How do they brand the global websites? ISO Country Codes?
us.canon
jp.canon
uk.canon
What about e-mail? bill@canon would be interesting, but I don't know that current email systems would support it.

[lucy24]

How does this work with existing browsers? Do they "know" that absolutely anything entered into the address bar might be a valid domain name, so they need to check their host records before racing directly to their search engine of choice? (Frankly I wouldn't trust any recent browser to get this right, considering how often I've typed in a valid name-- with your ordinary dot com at the end-- and been sent to a search engine instead.)

[gpmgroup]

It will likely be a very very long time before any of this happens, there are lots of issues. o.co demonstrated one of the big barriers, ICANN have put in place other barriers and thats before you get to any technical issues in browsers, servers, back end systems etc.

[bill]

O.co was a typo issue [icannwiki.com...] despite their branding efforts. It is going to be tough to get beyond that sort of issue I fear.

However, I am sure it is the lack of keyword gTLD support in the internet infrastructure that is more worrisome for companies and organizations that are investing in this new format.