I know that several companies purchased .keyword domains recently. However, I haven't seen any in use in the wild (i.e. marketing). I'm wondering how they're going use the keyword domains to name their websites, e-mail, and other internet facing properties.
One early example given was the idea that a company like Canon, who were early adopters of the new gTLD plan, could use something like http://canon for their website. Just like an AOL keyword people could just type "canon" into their browser and reach the site. Has anyone seen evidence that any of the early adopters are doing this?
I'd be interested to see how big corporations are going to use these domains. How do they brand the global websites? ISO Country Codes?
What about e-mail? bill@canon would be interesting, but I don't know that current email systems would support it.