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Amazon has beaten Google in a bid to acquire the .buy top-level domain.
ICANN, the international Internet regulator, has awarded (PDF) Amazon the .buy domain after the company successfully outbid three other competitors in an auction. Amazon paid $4.6 million in an auction that ended on Wednesday. Google came in second place through its registry service, Charleston Road Registry. Google lost other auctions on .tech and .vip, as well.Amazon Beats Google to .buy TLD For $4.6 Million [cnet.com]