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The current crop of startups boasts even wackier spellings. The reason, they say, is that practically every new businessóbe it a popsicle maker or a furniture retaileróneeds its own website. With about 252 million domain names currently registered across the Internet, the short, recognizable dot-com Web addresses, or URLs, have long been taken.Wacky New Company Names Likely Due To Domains Registered Long Ago [online.wsj.com]
The challenge is to come up with something that conveys meaning, is memorable,—and isn't just alphabet soup. Most founders don't have the budget to hire naming advisers.