Place your bets.
State your reasons.
My view: Big ho-hum, mostly.
Companies/People with $, some of whom are competing to create new TLDs, are wagering on their ability to market an exclusive new product.
Some, such as Google, MAY have marketing leverage - giving away, "on condition, new TLDs - especially IF people BELIEVE their business' fate depends on G's love and affection. (I might suggest you work hard on diminishing that dependency, not further surrendering to it.)
Others new TLD players are likely playing a VC (other people's/fool's $) game, selling versions of "all it takes is one big hit", "hey, who doesn't like rebilling", "we get our money back ~guarantee BECAUSE so many brands will (foolishly) make defensive registrations", etc.
IF ICANN creates a brand quagmire/nightmare could this spell the end of ICANN? I sense decay IF ICANN doesn't provide for global brands to NOT have to "pay to protect" their brands - over and over again. (Sorry new TLDs but "NO COKE.newTLD for you! Pull it off the shelves, permanently, without cost to the brand.)
Will fools rush in to make speculative regs? Surely, they've done it time and time again. However, unlimited new TLDs does not equate with unlimited fools with unlimited $$$ to speculatively invest. That will play out in ways that "past preformance does not predict future . . . "
What moves should a savvy domainer and/or web developer plan to make?
Will you be sucked into messages suggesting "if you don't then A, B or C will"?
If you're planning on "sitting this one out" what might change your mind?
Want a "free" Google TLD . . "on condition that" . . ? What conditions would make you thumb your nose at G?