Welcome to WebmasterWorld Guest from

Forum Moderators: buckworks & webwork

Message Too Old, No Replies

Farewell O.co

O.co is now excess inventory for Overstock.com

5:39 pm on Nov 18, 2011 (gmt 0)

Moderator This Forum

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 2, 2003
votes: 101

Via CNET: [news.cnet.com ]

Apparently a "good portion" of people attempting to visit the site were instead going to O.com, a single-letter domain still reserved by ICANN.

The company plans to return to its former Overstock.com branding on its Web site and in TV and online ads for the holiday shopping season. But the company will stick with the O.co for international and mobile efforts, and the O.co sign will remain on the Oakland Alameda County Coliseum throughout its six-year naming contract.

Our earlier discussion on the O.co "idea" here: [webmasterworld.com ]

It's a nice cover story: "It's just for awhile. And we'll keep it for mobile. This really wasn't a marketing blunder. NO.co, NoooooooooooooooooO.co".

Whatdaya think? O.com or nothing?

Or stick with NarcO.Columbia?
2:29 pm on Nov 20, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 30, 2002
posts: 2661
votes: 103

I think that Rick Schwartz had a number of blog posts about o.co and how the investment value of domains in .co ccTLD had changed. In some respects, he is right. The .co ccTLD is in its First Anniversary drop at the moment and many of the junk domains will drop during this period. However now is the period when much of the insane early market valuations for domains in a new TLD change.