I've been around for .info, .biz, .us., .mobi, .me, and a few more dots up to and including the hype about .Co. Each had its moment. Now it's .Co's turn. From what I've been reading even GoDaddy is getting aboard in a big way.
Wise move? I have my doubts.
I think .Co, while it's nice to speculate how it can compete with .Com cough . . cough
. . comes with its own baggage.
That "baggage" is this: .Co = Colombia.
As in .Coca grower, too.
As in .Cocaine, Colombia being the world's largest supplier of .Cocaine. Despite years of efforts to eradicate that supply there's no overstock in the .Cocaine warehouses because the land of the so-called nar.Co-terrorists knows how to move merchandise. :(
So, hurrah for O.co! It's an exciting moment, isn't it, that a brand as big as Overstock cough . . cough . . market cap of $369 million
. . has so astutely chosen to rebrand itself . . as O.Colombia.
I can't wait for the pokes and jokes to start anew.
Rebranding? Choose wisely when rebranding. This one I think may go down in history as "Oh No!, You didn't!"
Anyone else seeing some risk in choosing to stake your brand in the ccTLD of . . Colombia?
[edited by: Webwork at 9:31 pm (utc) on Jan 20, 2011]