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All of this has been given a fresh burst of intensity by next week’s vote on Proposition 19, the California ballot measure that would legalize up to an ounce of the drug for recreational use. Fourteen states have already legalized medical marijuana.
“Marijuana domain name values will fly off the charts once Prop 19 passes,” said Mr. Faler, 49. “I’m hoping to make enough money to buy a condo in Morocco. That’s how big it’s going to be.”
Domainers use various strategies when acquiring domain names. While Mr. Faler tends to register domains that struck his fancy at odd hours of the night, Jordan Zazzara of Long Island prefers the geographer’s method. With the help of a California map, Mr. Zazzara, 21, chose “geo-targeted” domains, registering ones that combined the state’s major city names with the words marijuana, weed, ganja, bud and cannabis.