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Does having "r-us" in domain name ruin it ?

As in ToysRus

     
11:52 pm on Mar 30, 2010 (gmt 0)

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The best 2 and 3 letter keyword domain names I want are unavailable. E.g keyword1keyword2.com
However, I can get keyword1keyword2rus.com and keyword1-keyword2-r-us.com
("rus" as in "are us"). This is just an example of a short abbreviation I could add to a domain name. It isn't actually the one I would use.

Are there major disadvantages to using a domain name made up with excellent key words and an abbreviated term like "rus"? Fro example, would it have a major impact on search engine ranking?

Thanks.
10:56 am on Mar 31, 2010 (gmt 0)

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Don't know about search engines but the implication to me is of something cheap and tacky which would cause me to skip down the SERPS looking for a "proper" site.

You would also need to be very careful about possible claims from the existing keyword1keyword2 owner if they can suggest that you are "passing off" your site as being connected with their business.
1:40 pm on Mar 31, 2010 (gmt 0)

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I must admit I don't particularly visually like "rus" but doubt if it would affect a well-built, content-rich site...isn't something like:

keyword1keyword2online.com
keyword1keyword2direct.com
keyword1keyword2trade.com
keyword1keyword2discount.com
keyword1keyword2parts.com
keyword1keyword2supplies/ers.com
keyword1keyword2/usa/uk/country.com

available?

Not knowing your subject makes it a bit difficult to suggest however I have had great success with pluralisation keywords1keywords2.com