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1.search engines will be default landing page
2.users wont type in keywords+.com in URL as much because of the so many parking page they have already experienced + all the new extensions
3.branding is now key VS just having a good keyword in domain
4.search engines put less emphasis on domain name and now focus on content and backlinks
Im not trying to take sides, and considering I own several non-.com's I wish I believed .com didnt rank #1.
Just my personal thought!
Heck, I hope .asia ranks #1 since I spent the most money for domains with this TLD.
The fabulous domain names in my field were all picked up in the 1990s, and none of them have been used for anything other than possibly making money from type-in traffic.
Domain names help a little in ranking, but not nearly so much as links from other sites. Memorable brands are surely the things you use for domain names these days.
ICANN's .anything strategy will make so many TLD possibilities available that it will be pointless for trademark holders to keep buying.
At present, Google puts emphasis on domain extensions that match up geographically to a target user's query. For example, it's notoriously hard to get anything other than .com, .net, org and .co.uk (and .uk derivatives) to rank in Google.co.uk.
ccTLD's like ".tv", ".cc" and even ".eu" require a ton of backlinks and/or massive popularity to even get close to a good ranking on any competitive terms.
Until Google changes policy, I'm of the opinion that ".anything" names will be primarily useful for branding excercises and only useful in gaining natural search traffic for very popular sites.
So yes, it will be pointless for TM holders to keep buying, but as much because they won't be a vehicle for traffic (at least in the foreseeable future) as for TM protection.
We have a .tv domain that does quite well for itself.
Do you use it for a tv station or a regular domain?
I don't think the extension matters much to G.
It definitely does in the non-Google.com serps. I have a lot of experience in using co.in/.co.uk/.de regions and these extensions dominate their local Google serps.