I really dont understand it because his traffic is targeted and I think he has a very good site (a few people commented on how good it is on forums where he dropped his link).
The only thing wrong with it I can see is a horrible domain name. One that is hard to remember and ends with a .org
Could this bad domain name be the reason for his problem? I couldnt imagine it having such a big impact, but I cant see anything else wrong with it.
Ehh with same for me, I meant that Ive visitied tons of sites only once, too..but usually those are sites that weren't worth visiting a second time (this is true for the majority of sites, I guess ;))...but this site really seems to be worth a second visit (at the very least).
Im really wondering if foreignlanguagedomainnameDOTorg is the reason (the site is about learning that foreign language, however the domain name is even hard to remember for a native speaker of that language).
however the domain name is even hard to remember for a native speaker of that language
Given that statement then yes, a bad domain name can queer things very quickly!
So I guess its very difficult for anyone who doesnt bookmark it or write it down to remember it..
65% of his traffic were unique visitors. Only 35% of the visits he got came from people who had already been on his site before.
I don't know what sites you're comparing it with, but 35% repeat visits sounds good to me. What benefit would you hope to get from increasing it?
My most "sticky" site (800,000 unique visitors a month, 23% of them visiting 9 or more times in the past 30 days) still gets 58% one-time visitors. You can't appeal to everybody.
By comparision my most profitable site (400,000 visitors a month) gets 78% one-time visits. They come, they find what they're looking for and/or leave via an ad - job done.
Another site I have with a great one-word category-defining domain name, and decent content, gets 90% new visitors each month. So the domain name doesn't make a difference.
Actually, on many sites the money comes from fresh visitors who are much more likely to click on an ad. Repeat visitors do indicate a "community" and "loyalty" but those people are the ones that don't leave via an ad (they're too loyal!).
this-example.com v that-example.com
Sorry I didnt formulate it clearly enough. Out of all the "hits" or "visits" to that website 65% are one time-visits, the other 35% are reloads.
In other words not 35% of the traffic comes back, but the people who come back frequently are responsible for 35% of all the traffic.
Say there were 100 visits all in all. 65 would be one time visits. and the other 35 (over a period of 3 months!) might have all been done by say 2 loyal repeat visitors who check back every other day.
I did not mean to say that 35% of the visitors end up coming back. Hope Ive made it clear now (sorry about the first time).
I plan on creating a site in the same niche, and Im looking to generate repeat visitors, because I won't to monetize other than with ads...and for that to happen one time visitors probably wont help much ;-(
