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Extending AdSense for domains to all publishers
Many publishers have approached us looking for a way to monetize their domains, and today, we're excited to announce the expansion of AdSense for domains. This product allows publishers to earn revenue through ads placed on undeveloped domains.
A companion thread [webmasterworld.com] is running in the WebmasterWorld Adsense forum.
Is this a death blow to domain parking companies that rely heavily on domainers? Will the holders of better domains now seek - and qualify - to cut out another layer of middlemen: the domain parking firms?
I suspect Google already has a good idea of what domains will perform based upon data accumulated through their feed that was provided to the parking firms.
A good day for domainers with quality holdings?
The death knell for those with crapola domains and, in turn, for the feed resellers?
Judgment needs to be withheld pending a test, but can it really be worse to be able to partner directly - cutting out another entity that is taking a cut?
Or, by breaking up the larger portfolios aggregated by the parking companies is Google positioning itself to exert even more downward pressure on traffic suppliers? Can holders of portfolios of a few thousand domains negotiate a revenue agreement with the same success as a traffic source controlling a million domains?
OTOH, will this cut out a great deal of garbage traffic - leaving the worst domains to rely on parking feed providers - and driving their revenue stream even further down?
[edited by: Webwork at 9:59 pm (utc) on Dec. 11, 2008]