Adsense for Domains Offered to Publishers With "Unused Domains".

Are Parking Companies Going to Feel the Pain of a Domain Drain?

[Webwork]

From the Inside Adsense blog:

Extending AdSense for domains to all publishers

Many publishers have approached us looking for a way to monetize their domains, and today, we're excited to announce the expansion of AdSense for domains. This product allows publishers to earn revenue through ads placed on undeveloped domains.

A companion thread [webmasterworld.com] is running in the WebmasterWorld Adsense forum.

Is this a death blow to domain parking companies that rely heavily on domainers? Will the holders of better domains now seek - and qualify - to cut out another layer of middlemen: the domain parking firms?

I suspect Google already has a good idea of what domains will perform based upon data accumulated through their feed that was provided to the parking firms.

A good day for domainers with quality holdings?

The death knell for those with crapola domains and, in turn, for the feed resellers?

Judgment needs to be withheld pending a test, but can it really be worse to be able to partner directly - cutting out another entity that is taking a cut?

Or, by breaking up the larger portfolios aggregated by the parking companies is Google positioning itself to exert even more downward pressure on traffic suppliers? Can holders of portfolios of a few thousand domains negotiate a revenue agreement with the same success as a traffic source controlling a million domains?

OTOH, will this cut out a great deal of garbage traffic - leaving the worst domains to rely on parking feed providers - and driving their revenue stream even further down?

[edited by: Webwork at 9:59 pm (utc) on Dec. 11, 2008]

[GameMasterM]

I can see Sedo die on the vine, my parked for sale $s have plumeted, worthless, maybe a .02 average while they keep the bulk of MY click value.
Good on Google, good for me.

[mike031]

webwork, so many if's.... i ran a few test runs with a bunch of commercial domains and the results were nothing to get excited over, going direct has too many negatives than positives so to speak....at least for now...although if google decides to shut down a couple of the parking companies and/or terminate their contracts, domainers will have no choice but to go direct... its better to make something than nothing --- and no you won't make more with google than you did with a parking company... google does not have your best interest when it comes to domains... they want to serve organic results for every search query and get you on the content feed which pays pennies... they should be ashamed of themselves for pulling this crap ;)

[ergophobe]

So if I can put AdSense on a parked domain with no content, why can't I build an MFA site with thin content?

I wonder if they wouldn't want to open their dictionary to "hypocrisy" and see if there's anything interesting there.