I did a bit of research and I registered several pajamas domains - using the common abbreviation for pajamas, PJs. I parked the domains, pending development as affiliate marketing sites.
Last year's PJs registrations have paid for themselves, as parked domains since in the course of a year millions of people are searching for unique pajamas or PJs, as presents or for themselves, and it only takes a very small percentage of those searching to employ the direct navigation approach using the product abbreviation to make the domain registrations a successful tactic.
The other night I was doing a bit of Christmas shopping research about "comfortable" articles of clothing, etc. since someone suggested they were interested in "comfy slippers".
Do people search for "comfy (whatever)"? Yep, people search for "comfy . . . ". You can look it up.
And, from a domainer's perspective, if the number of searches are high enough a domainer might register choose to registere a comfy domain . . and use it for an affiliate site.
I've given the example of PJs and comfy. Just so you know, I didn't register any new "comfy domains" but it was a close call. I didn't, in large measure, because my time and attention is a lot more focused on development. At another point in time I'd likely have registered at least 2 domains that I found unregistered for comfy+product.
So my advice, if you want to play this game: Think of products you use and that many others use. Is there a shorthand version of describing the product/ Is so, check the search volume. Check the advertiser competition and the PPC, and then make a decision to register a domain.
And report back here so we can talk about it.
I'm willing to talk a bit of domain specifics, about your brand new (registered today or later) domain. 1 example only, please. NO domains that EMBED BRAND NAMES.
Participation in this domain specifics thread is limited to members who are active on or before today and we mods reserve the right to remove any post that appears focused on promoting a new registration versus discussing the process of finding and choosing abbreviated domains.
[edited by: Webwork at 5:48 pm (utc) on Nov. 30, 2008]
For example, do you call your refrigerator a "fridge"?
Are there popular hip hop terms of articles of clothing? Are they registered? Will they gain wider acceptance?
I'm old, ancient by some standards no doubt (53), so I don't know if there's new terms for "shoes" and I tend to observe that shoes, per se, may be a dying "generic description" for what people wear on their feet. Sure, there's Zappos, which sells shoes . . but, wait, . . maybe I should go explore Zappos and . . and . . well, anyone who attended PubCon might catch my domaining drift with the reference to Z.
So, I've been a bit silent about domaining, as an art, due to my focus on development BUT there's still room for a little playtime.
What do people shop for online? What's common slang terms for the products?
FYI, yes, someone has registered ComfyShoes.com . . but I'm not sure if someone registered ComfyRobes or ComfyPajamas . . and I'm also not sure if they have the search volume to support a speculative registration . . but they sure do have a nice ring if you want to play the affiliate marketing game . . and enjoy comfy clothing like I do. ;)
[edited by: Webwork at 6:00 pm (utc) on Nov. 30, 2008]
