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I can understand Keyword.TV, especially if the topic is TV friendly AND you have a big enough budget for media creation and broadcasting . . but really . . besides some network TV stations attempting something by registering their call letters + .TV, isn't the importance of .TV getting a bit vaporous?
We watch video on YouTube.com, not YouTube.TV.
Does the existence of a few true television stations registering their brand under .TV prove something? I suspect many of the .TV registrations, for major media players, is at low or no cost since there are likely serious trademark issues attached to anyone else using the call letters or "famous name" of a TV network.
In the age of podcasting and vcasting and streaming video to an IPod and so on - will the idea of "TV" fade?
What about the proposed unlimited gTLD effect? Sports.ABC? Comedy.ABC? Drama.ABC? News.ABC?
Will .TV survive?
But in the end, it won't get the market share it was hoping to get with all the hype that surrounded it when it was released. One thing that hasn't helped is the high price of registering the domains.
It's not that I don't accept there is value in other options, I'm just being ultra conservative in what I perceive users will find readily acceptable.
Do .tv and/or other extensions typically have a higher registration cost than .com or .net ? As stated, I'm still in a learning curve, but would appreciate as much information as people feel comfortable providing.
Google has been treating it just as well as the more common extensions. Of course it has achieved a decent PR and has a good set of unique content.
Folks are quite accepting of it since it does relate to "tv". But if it didn't , I'm quite sure I would not be using it.
Oddly the extension is not for television, but is really an actual country extension. So the misuse of it doesn't sit well with me from a purist perspective. However I'm willing to let that go if it continues to do well for me. ;-)
There was a great demonstration in a doco recently of how universally TV is understood. A convoy of media vehicles were crossing some bullet riddled no-mans-land with a huge white flag which simply said TV. It must have meant something to someone because they made it through.
But, i'm a believer more than a zealot. A zealot would brag about how on some comparison sites .tvs are getting more traffic that the same word, well established dot COM.
Now there's a frightening thought!