Who listens to "public (funded) radio"? Lots of folks. I think the demographics (education, jobs, income, etc.) are indicative of business and/or thought leadership.
Mike "Zappy" Zapolin interviewed. A rep (CEO?) of Sedo interviewed.
It was pretty much upbeat and accurate, touching on the utility and value of generic descriptive domains, etc.
A marketing professor from USC provided the "balance": "Well, as people become more sophisticated they may use search engines more and that could hurt (direct navigation)".
Doh! What'll we do with those domains if - shock and horror - people start using search engines more?
A 3 minute piece about the value of domains and direct navigation on the evening public radio news - a story that is mostly positive - likely doesn't undermine "the business".
Anyone else see other forms of mainstream endorsements of domaining, direct naviation or domain values?
[edited by: Webwork at 11:58 pm (utc) on Feb. 13, 2008]
Mostly what catches my ear is the "balance". I think it's actually a good thing for us who are involved in the net (specifically search and domains) day in day out. It's good in the sense that it's a wake up call, in a way, that not everyone knows what we are rambling on about.
It's also good, I think, because it highlights that the rest of the world isn't web savvy just yet and, in fact, a lot of people out there are actually still quite un-educated when it comes to the net, it's technologies and its various related off-shoots i.e. affiliation, domaining etc.
However, with that said, and putting my defensive cap on ... people really shouldn't be "balancing" any argument without proper research to back up there opinion / statements.
Nice though to hear domaining getting some press!
