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It may be the most ever paid for a single letter of an Internet address. A British travel company has paid $1.1 million for the domain name cruises.co.uk, a price that is effectively $1 million just for the letter "s" since it already owns the address cruise.co.uk. The sum shatters the previous record for a .co.uk domain of $300,000, paid in October last year.
When you consider they likely spent millions for advertising in magazines, newspaper, etc. in the "old media" this purchase isn't unreasonable.
As for media coverage, there was a short piece about it on Radio 2 (UK) on Chris Evans' drivetime show last night, which must get a few millions listeners.
Edit - the site is #1 for 'cruises' on Google UK.
What so many people (particularly non-webmaster-business types) tend to miss is that the value of domains is directly linked to the revenue that can be generated from it. IMHO, widespread stories like this make the average (or below average) webmaster think their rather terrible domains are worth 10x their actual value.
I think $1M for this domain name is worth every cent.
time to grab a few friends, a dictionary and a six-pack or three.
*Note - never *buy* a domain under the liberating influence of the amber nectar, but a well-lubricated brain-storm can often come up with a great domain name or two.
Wow - I'm surprised a .co.uk would command that much
I'm not... there's quite a few at that level that have gone through... just not made public.
The market here is waking up to the fact that the right domain is great for business... especially (in this case) where it comes top of the SERPs on G which is 80%+ of the search market here in the UK.
I think they sold a little cheap IMHO - but a great sale all the same and probably able to bank £500k after tax :).
[edited by: TinkyWinky at 11:26 am (utc) on Feb. 11, 2008]