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2 letters .com Market value?



6:31 pm on Jan 28, 2008 (gmt 0)

10+ Year Member

I'm thinking buying a 2 letter .com domain. The domain isn't advertise as for sale, but it isn't use either so I guess the owner consider it as an investment. The domain doesn't have many type-in traffic, but is a good domain.
What is the market value for such a domain, and what is the best way to approach the owner?


10:56 pm on Jan 28, 2008 (gmt 0)

10+ Year Member

Some recent sales:

LIcom$500,000Aug 07
AZcom $500,000Aug 07
VDcom$105,574Apr 07
XDcom$105,574Apr 07
UBcom$129,420Mar 07
PXcom$120,000Mar 07
OLcom$150,000Mar 07
ETcom$225,000Mar 07


6:49 am on Jan 29, 2008 (gmt 0)

10+ Year Member

Thanks Janochka. Do you think the value of 2 letter .com has increased in the last few month, from 100k-250k to 500k, or they just got lucky?
And haw should I contact the owner, should I send him an e-mail, call him, or should I hire a domain broker to negotiate for me?
Do you think a domain broker will be able to obtain a lower price, or they are interested in keeping prices high and gain exposure by the value of the transaction, on my money?


1:35 pm on Jan 30, 2008 (gmt 0)

10+ Year Member

Hi ...

If it were me, I'd contact the owner directly initially. There is no harm in asking. If it gets complicated then by all means a domain broker can be a good thing ... but they tend to cost money as well.

As for value, a lot of it comes down to what the 2 letters can be used for. 2 letter .coms will cost more than the average domain because there is only a set number of them but certain combinations will be making owners a lot less than other combinations in terms of revenue.

This is particularly worthwhile being aware of if you are buying the domain with the intention of monetising it. You may pay a premium price for a domain name that turns out not to be very profitable in terms of click revenue. Leaving you out of pocket and hoping you can flip it on for more than you bought it for.

In my opinion, best thing to do is email and ask if it's for sale and take it from there.


5:27 pm on Jan 30, 2008 (gmt 0)

10+ Year Member

In my opinion, best thing to do is email and ask if it's for sale

I receive numerous emails asking if a domain name is for sale ...

Because a cold email, 99% of the time, provides little to no information about the buyer, it is usually difficult to qualify them, and accordingly, I usually pay them little attention.

I prefer talking to the individual -- whether buying or selling. Looking at a six-figure transaction, I would either want to communicate by phone, or in person -- or else write a letter (email?) worthy of that value.

Domain brokers I've sold domains to have always called.

In my experience, talking by phone affords each party the opportunity of asking and answering questions in real time, and allows an answer to be tailored to both answer the question and protect proprietary information.


11:04 am on Jan 31, 2008 (gmt 0)

10+ Year Member

Yep, I wouldn't disagree with this. We receive a number of emails as well enquiring about domains.

However, the root of what I was getting at is that contact, whatever method, is better than wondering :-)


7:01 pm on Feb 2, 2008 (gmt 0)

10+ Year Member

Two letter domains can easily go into the upper six digits (or 7) - but it of course depends on the two letters.

AZ is the short form of Arizona - thus more expensive. UI is an obvious term online - thus higher. ET = branded by Entertainment Tonight. Then other domains like 'WE.com' go for far higher than the others.

It just depends - you can say 100-150k is the base line, and it goes up from there.


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