Valuing Generic Word or Phrase "Commercial Grade" ccTLDs

What are the determining factors? Country population? Industry relevance to cc?

[adder]

I got this client who wants to set up some kind of insurance related project. How much would you offer to buy, for example, insurer.***, insurers.*** or similar domain names?

[bateman_ap]

7 digits...

[adder]

:O
eh? seven? aargh!

but "insurer" isn't even a keyword. Try to look it up. I mean, there are only a couple of hundred monthly searches for that particular keyword.

[bateman_ap]

8,160,000 pages on google might disagree!

[HuskyPup]

In which country and what type of insurance?

[Webwork]

Ummm . . let's not go there. We already have examples of "root words" so laying down the ccTLD would trip the "specifics filter".

Besides, I'd rather the advice be more generalized so we don't have to run this excercise for every ccTLD.

So, what factors would you apply to value a ccTLD with a generic, industrial grade (highly commercial) root word?

Population of the country?

PPC values for that word in that country?

What?

[bateman_ap]

Previous sales I would say is the biggest determination of price. That and whatever someone else is willing to pay

[belege]

The type-in traffic for such a domain doesn't justify the price. You better invest into o brand and buy the type-in traffic from advertising.
Many confuse the value of domains that has been developed for many years, with the value of the domain itself.

[Hunter]

I got this client who wants to set up some kind of insurance related project. How much would you offer to buy, for example, insurer.***, insurers.*** or similar domain names?

First get creative and try to find a decent name for reg fee.
If your looking for a generic, your out of luck, but if you are looking for SmithInsurance.cctld you might get it cheap.

If not above then ask your client for a budget for the name, make a list of the domains that you want and email each with a decent offer. Decent offer means less than you are prepared to pay but higher than a lowball.

[edited by: Hunter at 11:52 pm (utc) on Jan. 28, 2008]

[jmccormac]

So, what factors would you apply to value a ccTLD with a generic, industrial grade (highly commercial) root word?
Population of the country?

The size of the ccTLD and the available disposable income would be more important. Some ccTLDs are highly regulated and others are not. So this would also have to be taken into consideration. With ccTLDs, it is very important to define the target audience before making a decision. Sometimes a strong .com brand is just as good as a ccTLD generic.

PPC values for that word in that country?

A useful indication but nothing beats researching the actual market.

Regards...jmcc