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A weeks notice to potential bidders is horrible, IMNHO. And it very well may be less than a weeks notice.
One can only hope that, in retrospect, this auction is seen as an intelligent "first move" into moving the auction-aftermarket into the enduser-developer marketplace-meeetingplace, an "auction place" where I would expect to see more dollars to begin flowing.
People active in the domain aftermarket talk about domain values being unleashed from parking PPC revenue models of valuation IF and WHEN the domain aftermarket-auctionmarket meets up with the developers. What better place to start than an event like PubCon?
I think the domain auction at the recent affiliate summit proved to be a bit of a bust. I assume some lessons were learned from that. However, if lessons were learned it doesn't appear that one of the lessons learned was to develop the domain auction list early and get the word out, eh? :-/
I predict another bust.
My best guess would be that an auction of about ~100+ domains, targeting ecom/affiliate, priced in the $5K-25K, with a handful of $25-$100K domains would likely be the best approach - if the list was published at least a month in advance.
I suspect that, in the not too distant future, all the major players will get together to choose and submit domains tailored to such events. Moniker+Sedo+Afternic/BuyDomains+?. By now each should have the domain analysis technology to pull together lists of domains that would be well suited for auctions in particular markets. The players might not perceive an immediate and significant ROI for the time invested in collaborating right now but I suspect that a bit more "auction success" would benefit all of them by helping the aftermarket to mature, prove its mettle and generate a bit more "buzz of successful auctions". Well designed and executed auctions will likely increase the chance of success at future auctions. Poorly designed and executed auctions will likely have the opposite effect as people lose interest in following them.
While I haven't looked at all 1,173 domains in the entire list, I can't say I was overly excited ... after all the "Theme" of this PubCon domain auction is "Premium Domains".
Somehow xmas.cc, findfriends.info, publicopinionpolls.com, suggestionboard.com, and votehillary2008.org don't match my definition of "Premium Domains" ...
I did note that many (most?) of the domains that didn't sell in the last Moniker auction have been recycled into this one ... maybe tourettes.com will have a taker in the Premium Auction :-¦ ... or the 40-character "premium" domain that had no-interest last time: unitedstatesimmigrationandnaturalization.com.
No word, of course, on what names will be in the live auction ...
It appears monikers idea of a premium domain, is a domain that somebody shows interest in by clicking in there aftermarket, so a simple way to game the system
My information is that Monte reviews all of the submissions himself ...
I might feel better about the final cut were it simply a result of click counts ...
Moniker.com to Hold Premium Domain Name Auction at PubCon Las Vegas 2007
--- Thousands of Names Available including ...
I think Moniker has dropped the ball big-time on this PubCon Auction ...
The fact is there aren't "thousands of names" available. Not yet anyway. Their downloadable "Master Auction Inventory List" boasts 1,173 domain names.
Moniker reps say, as recently as yesterday that there will be some 3,000 names in the "final list".
PubCon begins in 4 days.
And Moniker's site continues to banner: "Moniker is currently processing all domain submissions and will provide an official auction inventory very shortly."
webwork nailed it when he said "Well designed and executed auctions will likely increase the chance of success at future auctions. Poorly designed and executed auctions will likely have the opposite effect as people lose interest in following them."
I cannot imagine an auction less well designed than this.