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Registering Typo Domains

Should I register every possible combination?

     
10:45 pm on Sep 30, 2007 (gmt 0)

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Hello,

I am in the process of registering a lot of typo domains (don't worry, no trademarks but only typos of Generic domains).

Actually I was very surprised to find out that most of the typos for a very good generic domain, with a lot of traffic, were available, and also I could find very interesting typos for other generic domains.

My question is - should I go and register every possible typo which is available (skip letters, double letters, reverse letters, wwwdomain, etc.), where I will have to register about 150+ domains for each generic, or should I concentrate on some specific typos. If anyone knows any statistics about it (like what is the most common typo pattern) I will be happy to get a link.

Tasting is also an option, however, some domains may have like 5-7 uniques per month, and I may not get any visitors on the first 5 days.

What do you guys usually do?

Thank you in advance..!

11:21 pm on Sept 30, 2007 (gmt 0)

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1. Typos ain't my gig.

2. Based on what (little) I know, most typos worth their fee has been either registered for several years or have been tasted to death.

3. Typos ain't my gig BUT I registered a few generics related to my profession. Why the exception? Because I believe the greatest value is extracted from direct navigation traffic when the recipient of that traffic is also an enduser-consumer of that traffic AND that traffic has a very high (sales)-lead value.

4. I would recommend that folks with websites pick off the easy typos of their website name. No sense in making it easy for parasites to attach. Especialy if your website is selling a high margin product or service.

5. A good excercise for spotting your own website's typos is to observe your own typos. Ask your secretary or staff to type the website name 100s as quickly and accurately as possible, then sort the lists for the most common misspellings. I wouldn't simply register every flavor of misspelling. Just the top 5 or so. Again, this may vary based upon the value of leads to the company/website.

6. I wouldn't be too eager to chase typos as a domaining strategy this late in the game. The parked domain feed providers may elect to perform housecleaning, insisting on dropping out typos. Advertisers may be given the option to opt-out of typo traffic. The history of "bad practices", and therefore bad repute attached to typos, would make them an easy target for cleansing. Even generics. That may not be entirely rational, but the association typos with cybersquatting my poison generic typos, too.

7. Damn, this is a good cigar I'm smoking. Didn't even notice the label. Just grabbed one out of the humidor. Macanudo. Works for me. :)

[edited by: Webwork at 11:28 pm (utc) on Sep. 30, 2007]

11:50 pm on Sept 30, 2007 (gmt 0)

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Thank you Webwork for your response.

Suppose I am not interested in parking the domains, but use them to drive traffic to a new site I will develop around that niche - do you think there is value in those typos?

Is it conservative to assume that a typo will bring in about 5 uniques per month? Because then I can say that 60 yearly visitors cost me about $7, which is quite a low CPC, and then if I can buy 100 typos we are talking about 6000 / year.

I just wish I had some stats or even better hear from someone's experience, if 5 visitors / month / typo is okay to assume, and also whether I should target some specific typo patterns, or just buy everything and look at the average..

11:55 pm on Sept 30, 2007 (gmt 0)

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How many searches are there in a month for the "real" word/phrase?

If the word/phrase is something a lot of users search for, you can assume that typo activity would be higher as well, for a busy search term.

12:19 am on Oct 1, 2007 (gmt 0)

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well, wordtracker reports about 500 for the keyword, and 83 for keyword.com. I made a test PPC campaign for that keyword, and got about 1000 impressions per day.

for the other keyword I'm interested in it reports 128 for the keyword, and 5 for the domain.

12:59 am on Oct 1, 2007 (gmt 0)

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I have to assume that there is software that will predict frequency of typos for you.
10:59 am on Oct 1, 2007 (gmt 0)

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I wish there was something like that.... anybody?
1:06 pm on Oct 1, 2007 (gmt 0)

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Just Google the logical phrases related to typo, typos, misspelling, misspellings, mispelled keywords, keyword typos, tool, generator, etc.

No need for a tool recommendation as Google works nicely for finding them.

emoshe, you always want to Google the typo to see if its a "popular" mispelling . . misspeling . . misspelling. I'd go for the one with the highest count, preferably in the 100,000s. Nothing like a Google search to get a feel for the frequency of the misepelling.

3:04 pm on Oct 1, 2007 (gmt 0)

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Well, I am not sure about the fact that the number of Google results for the typo says something about the traffic the domain will get.

For instance, I own a domain: 'wwwkeyword.com' - if you search for 'wwwkeyword' in Google, you get 10 results, and for 'wwwkeyword.com' you get 9 results. However, this domain brings me about 35-40 visitors / month.

6:29 pm on Oct 1, 2007 (gmt 0)

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I dont do typo domain names usually but for one site i did pick up a common typo and it gives up to 50 uniques a month. I have it 301ed to my main site. The rationale? The website appeals to many whose first language is not english and so it tends to have a higher typo rate. Language and location is another factor in typos.