Over 150 domains changed hands.
Some bargains in the mix. My view of "the bargain buys":
FunDate.com - $5,100. Isn't "fun" the "essence" of a good date? (Let's not go there . .) Smart buy. Great for development as the website-name message nails it." I call this "the steal of the show".
FinancialCounseling.com - $7,550. (Decent Google exact match and PPC)
There's others at the margin of bargain but I focus on these 2 to show that there's something to be gained by tracking the auction market place.
I wasn't involved but if I knew FunDate.com was going for ~$5K . . well, it wouldn't have . .
I've seen this happen at every auction, so keep in mind that if you are willing to play in the aftermarket it might be worth your time to scan the lists, sign up and have the auction running in the background. (Most auctions allow for remote bidding.)
[edited by: Webwork at 2:15 pm (utc) on Aug. 16, 2007]
That, and the number of unsold domains, was probably because the audience were mainly domainers, looking for wholesale bargains, rather than end-users.
The poor quality of more than half the names didn't help build excitement either: giving chinadaddy.com, cpacentral.com, canadabrew.com, coffeeshopdiner.com, weatherpredictor.com etc reserves in the thousands is unrealistic.
It's interesting to see more live auctions being available, but I think they should be kept for premium names, online auctions are more efficient for the few-thousand-dollar stuff.